The User of Co-Working Space (week 1)

To tap into people’s minds and behavior patterns, we must understand the personality behind startup people, employees of companies such as Google, and co working space users -- the Tech Savvy Gen Y. When it comes to the workplace, most are Gen-Y, on the one hand, are driven, ambitious, and confident. On the other hand they are not willing to “kill for the catch”. They are less hardworking as previous generations and are also prone to job hopping always looking for something new and better. Part of the “less working hard” mentality might have part of the attention seeking mentality: Gen - Y want to be noticed; they want to connect; they want to be part of something. Understanding the sensitive and complex needs of Gen-Y makes it appropriate to provide an environment that assimilates work-life balance.  

Human interaction might very well be proven to be that very basic ingredient to satisfy the cultural and psychological needs of the modern worker. Perhaps in the past there was a definite separation between employees and self employed (AKA “an entrepreneurs”). But nowadays even a salary paid employee may consider themselves as an entrepreneur based on the new working model. Therefore there is no longer room for today's worker to be “locked” into a space or surroundings that limits their ability to shine.